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Priya Subramanian
Marketing · Design

Priya Subramanian

If a label looks loud, it'll taste loud.

Priya designs every label, every taproom menu, and every Instagram post. She runs a two-color risograph in the back office and prints small-batch labels for limited releases. Before SCOBY she designed cookbooks for a small Portland publisher; she still keeps a card index of bottle labels going back to 1962.

01A few facts

The longer story.

Hometown
Mumbai, India
At SCOBY since
2023
Favorite flavor
No. 02 · Hibiscus rose
Drink order
Chai, made with whole milk
Currently obsessed with
1970s European bottle labels
Weird superpower
Sketches a label on a napkin in six minutes
+

Likes

  • Risograph prints
  • Kerning arguments
  • Deli paper
  • Hand-lettered chalkboards
  • Eight-color processes

Dislikes

  • Stock photography
  • Helvetica defaults
  • Gradients on packaging
  • The word 'vibe'
02The rest of the team